IP Carioca.
An identity connecting faith, tradition and the cultural energy of Rio de Janeiro.
OVERVIEW
- Project
- IP Carioca
- Client
- Igreja Presbiteriana Carioca
- Discipline
- Branding · Visual identity
- Publication year
- 2024
01 / THE CHALLENGE
The challenge.
Create a brand that expresses the church's Christian identity and its connection to Rio de Janeiro.
02 / MY ROLE
I developed the brand concept and visual expression, from initial thinking to presentation.
03 / THE APPROACH
The approach.
01
Keep the cross at the heart of the symbol, preserving its link to Christian tradition.
02
Explore fluid shapes and vibrant colors to convey movement and welcome.
03
Apply the visual system across physical and digital touchpoints.
04 / THE EXPERIENCE IN DETAIL
The solution.
A symbol centered on the cross meets a language of dynamic forms and vivid colors, extending across stationery, digital applications and communications.
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